Senior-only team. Because deep expertise matters in B2B.
Every B2B business is unique. A one-size-fits-all approach doesn’t work. That’s why we build growth systems based on your company’s specific goals, positioning, ICP, and buyer personas.
This deep B2B specialisation means you receive:
“Holini has gone above and beyond what we were expecting from a PPC agency. Great customer service, vast B2B industry knowledge, and the ability to see the bigger picture truly sets Holini apart. They are masters of their craft.”
The same senior-level specialist who proactively brings new ideas to the table executes the work. This ensures your budget is dedicated to growth, not a junior’s on-the-job training.
This senior talent approach ensures you receive:
“I love how their senior specialists never only stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn’t trust anyone else with our PPC campaigns.”
“I wholeheartedly recommend Holini to all B2B SaaS companies in data-scarce markets. Together, we achieved the highest MQL numbers in Google Ads history and a significant increase in their quality.
The weekly syncs were some of the best in my career. They included detailed insights, all backed up by data. An easy-going communication style, proactive support, quick replies, and data-driven decisions stood out.”
“We partnered with Holini to take over our PPC campaigns, develop a new strategy, and set up accurate tracking and reporting for paid ads. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.
The Holini team goes above and beyond just fulfilling basic requirements – they’ve naturally become an integral extension of our own marketing team.”
We are a good fit if your company:
We are not a good fit if your company:
The first call is a straightforward conversation to see if we’re the right fit to help, not a formal sales presentation. You’ll meet directly with one us who understands the challenges of growing a B2B tech company.
Here’s what to expect on our call:
The goal is to be efficient, respect your time, and see if we might be the right fit to help you grow.
After an optional NDA, you’ll grant us read-only access to your key platforms (like Google Ads, LinkedIn Ads, Microsoft Ads and GA4). Our senior strategist conducts an account audit to:
This process is designed to give you immediate value by answering one core question:
What’s holding your PPC accounts back from growing your qualified pipeline and keeping CAC under control?
We schedule a meeting to present our PPC audit findings, discuss our strategic recommendations, and answer all of your questions.
If our audit shows we can make a significant impact on your results, we will deliver a proposal designed for you to share with your leadership team. It will clearly outline:
If we determine we’re not the right partner to hit your goals, we’ll be upfront and tell you why.
The kickoff phase ensures our partnership goes smoothly and effectively. We schedule the kickoff call with all key stakeholders and coordinate all necessary access to ad platforms, analytics, and other tools.
Our goal is to establish clear alignment from day one. Our agenda for the call is to:
Our analytics developers begin with a granular audit of your existing data management platforms to identify critical data quality problems. We work alongside your team to resolve these issues first.
With a reliable foundation in place, we deliver a comprehensive measurement plan and help you implement it. This ensures data flows correctly between your platforms, which is crucial for solving attribution problems and creating reliable, full-funnel reporting.
We begin executing the highest-impact actions from our plan. Our initial focus is on delivering quick, measurable wins while simultaneously building the framework for sustainable, long-term growth.
Our ongoing collaboration is built on a dedicated rhythm. In our regular strategy syncs, we review performance against agreed-upon KPIs, discuss potential new strategies and tests, and collaboratively set priorities for the week ahead.
Our partnership model is built on three core principles: transparent communication, a proactive approach, and continuous improvement. Here’s how we put these into practice:
Reach out early and Liis will answer your questions. We accept a limited number of new partnerships each quarter to maintain our service quality.
